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The Quality, Integrity, Pride Motto

ATS Heavy Equipment School is big on three things, our Motto:

  • Quality
  • Integrity
  • Pride

We find that our friends in the military respond well to these values, which we have turned into a useful motto. But it’s more than just a motto. It’s actually a way of life. It’s our way of viewing ourselves and the world around us.


Our commitment is to our students. We want to provide the highest quality professional training possible. Whether you want to learn how to operate a crane, learn every piece of heavy equipment available, or acquire a truck driver’s license, we strive to provide the highest quality training possible. To achieve that goal we hire the highest quality instructors and use the highest quality training materials and equipment.


There is more to integrity than simply telling the truth. We at Associated Training Services strive to be honest in business and in our personal lives. We believe integrity involves keeping your actions consistent with your words. People will notice what you do more than what you say, and we want to be known for our high commitment to moral principles. Therefore, we maintain a high level of integrity.


Pride is taking ownership of your achievements. From the top executives to our newest instructors, we take pride in our work and in the training we provide our students. We know that every student that graduates from our school is a reflection of our values and training philosophy. We’ve got many years of affecting the trucking and heavy equipment industries positively by training people to be the best at what they do.

Learn more about Heavy Equipment School’s commitment to Quality, Integrity, and Pride.

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